FIA 2014 saw a record US$204 billion of orders placed and Farnborough International needs to be seen to be innovative and forward thinking to keep the show evolving in line with the businesses in attendance. Currently the airshow is held every two years with enormous, temporary structures erected and dismantled each time.
To augment the space, Farnborough International have decided to build more permanent structures to make the site more appealing to exhibitors and investors. Ordinarily, projects like this showcase an architectural visualisation - 2D pictures or 3D videos which potential investors can look at to get an idea of the structure prior to it being built.
But the team at Showplans also thought an interactive, fully immersive experience would be a great way to demonstrate the planned new structures, a way for potential customers to not just see the plan, but walk round and interact with it in a realistic way.
As Adam Jones, CEO of Showplans explains: “We thought the best way to go about it was to produce exactly what they want [pictures and videos] and then, when it came to presenting the project, to overdeliver and physically show them the way we thought was best presented with the interactive 3D.” And that meant coming to Leap Interactive for help.
At Leap Interactive, our extensive experience in games and interactive entertainment means that we are well-versed in using the best technology to create immersive virtual 3D spaces. Having worked with us before on Tobacco Dock (see it in the Showcase), Showplans knew that Leap could deliver.